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- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Decide on performance marketing strategy and campaign calendar.
- Decide on campaigns for relevant products.
- Decide on strategies to improve customer experience, customer loyalty and customer satisfaction based on analysis of marketing campaigns.
- MBA degree in marketing.
- 10/15 Yrs of experience in Ecommerce Setup as Performance Marketing / Campaigns Management.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing digital campaigns, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Strong analytical skills and datadriven thinking.
- Uptodate with the latest trends and best practices in online marketing and measurement.
Reliance Retail - Navi Mumbai, India - iimjobs
Description
Job title:
Lead - Performance Marketing - JioMart.
Location:
Navi Mumbai - Ghansoli.
About Reliance Retail :
Since its inception in 2006, Reliance Retail has grown to become India's largest retailer delivering superior value to its customers, suppliers and shareholders.
Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure.
Our Brands
FreshPik, Fresh Signature, SMART, SMART Point, JioMart (Online Grocery store).
About The Role
As a part of Performance Marketing team you will play a pivotal role in influencing strategic decisions for the company.
You will get an opportunity to demonstrate your skills and inspire various internal stakeholders to realize Reliance Retail's longer-term vision/ goals.
Specifically, You Will Be Responsible To :