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- Conduct market research and competitor analysis to identify target audience segments, trends, and opportunities.
- Create engaging and compelling content for various digital platforms, ensuring consistent brand messaging and tone.
- Optimize website and landing page performance to improve conversion rates and user experience.
- Monitor and analyze key performance indicators (KPIs), such as website traffic, conversion rates, and customer acquisition costs, to measure campaign effectiveness and identify areas for improvement.
- Collaborate with internal teams, including creative, product, and sales, to align digital marketing efforts with overall business objectives.
- Stay uptodate with industry trends, emerging technologies, and best practices in digital marketing, and provide recommendations for continuous improvement.
- Manage digital advertising budgets and allocate resources effectively to maximize return on investment.
- Utilize marketing automation tools and platforms to streamline processes, automate campaigns, and track results.
- Monitor and manage online reputation and customer reviews across various platforms.
- Collaborate with external agencies and vendors to leverage their expertise and resources for digital marketing initiatives.
- Conduct A/B testing and performance analysis to optimize campaigns and improve overall marketing effectiveness.
- Stay informed about data privacy regulations and ensure compliance with applicable laws and regulations.
Digital Marketing Role - Chennai/Tamil Nadu, India - iimjobs
Description
Develop and execute comprehensive digital marketing strategies to achieve company goals and objectives.Plan and manage digital marketing campaigns across multiple channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, content marketing, and display advertising.