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    UI/UX Leader - Bengaluru, India - Decathlon Sports India

    Decathlon Sports India
    Decathlon Sports India Bengaluru, India

    1 week ago

    Default job background
    Retail
    Description

    Digital UX/UI Design Leader

    MY JOB

    The UX/UI Design Leader will play a pivotal role in shaping the visual and interactive design of our digital platforms. You will build and lead a talented team of UX and UI designers to create user-centered and high-performing digital experiences that enhance user engagement, satisfaction, and conversion rates.

    You are a key contributor for the digital user experience and growth of online business for India and oversee various phases of the team's design process: research, conception, development and execution while ensuring the team is in the best conditions to meet expectations and objectives.

    • Owns the user experience on the website and Mobile App to provide the best in class experience for our online users.
    • Owns the design strategies, framework, tools and governance for the Indian website and Mobile App in line with the local user needs and the Decathlon United Design Framework
    • Responsible for complete digital experience from the user research phase, design to the delivery of the mock-ups
    • Co-own the A/B testing strategy to run multiple usability tests on our online platforms and identify the quick wins through a data driven approach

    MY RESPONSIBILITIES

    Responsibility 1

    • Understand the company's design vision, how your team fits into it, and translate it into relevant objectives.
    • Communicate as much as possible about the "why" rather than the "what."
    • Develop and execute the overall design strategy for our website and mobile App, ensuring alignment with business objectives and user needs
    • Co-create a roadmap with the product team and ensure its adoption.
    • Work closely with product leaders and tech to break silos and deliver meaningful new features or products.
    • Define and monitor relevant KPIs, capable of monitoring them over time to ensure the validity of the solutions proposed by your team.
    • Stay up-to-date with industry trends, emerging technologies, and design tools to drive innovation and improve the digital user experience.

    Skills Related to Responsibility 1

    • Deploy the OKRs methodology.
    • Establish a design vision.
    • Strategic thinking
    • Understanding of Product Management and IT.
    • Functional Management
    • Market Research and benchmarking

    Responsibility 2

    • Ensure that each feature your team works on is delivered on time with the highest level of quality possible.
    • Translate the product roadmap into a design roadmap for your team.
    • Co-create new agile operational models and implement them, helping to facilitate delivery quality during design rituals (Design review, Design retro, etc.).
    • Improve overall design quality by defining standards, processes, and templates with other Managers and Principals and training your team to learn them.

    Skills Related to Responsibility 2

    • Backlog management and prioritization.
    • Roadmap definition.
    • Co-defining Product/User Experience Design.
    • Autonomy

    Responsibility 3

    • Recruit, lead and inspire a team of UX and UI designers.
    • Mentor your team members and create a pleasant and conducive learning environment.
    • Identify and onboard external partner agencies as per the need of the project and the team.
    • Foster a collaborative and innovative work environment.
    • Enable your team members to evolve and help create a strong internal and external network.
    • Promote the design culture within and outside the company: write blog articles, organize and speak at conferences, represent Decathlon at major events.
    • Implement personalized career development plans for each member and support them in their evolution.

    Skills Related to Responsibility 3

    • Product Design framework.
    • Rituals and organization.
    • Human Management
    • Leadership
    • Project Building
    • Collaboration/Networking
    • Vendor Onboarding + Management

    Responsibility 4

    • Assist in the implementation of the Design system and other design standards within your scope.
    • Advocate for a user-centric design approach, conducting user research, usability testing, and translating insights into design improvements.
    • Create interactive prototypes to demonstrate design concepts and facilitate team and stakeholder discussions.
    • Synchronize with other Product Designer Managers to identify cross-team improvements and issues.
    • Develop internal relationships with various stakeholders in different Business Units.
    • Participate in community expertise activities.

    Skills Related to Responsibility 4

    • Knowledge of DesignOps and Design System.
    • Co-creation and synchronization rituals with Managers
    • Verbal communication
    • Persuasion
    • Results-oriented

    MY KEY DELIVERABLES

    • UX Revamp for App and Website
    • Decathlon United Vitamin Design System adoption in India
    • Digital Delighted Customers
    • Conversion
    • Click Through Rate
    • Bounce Rate
    • Web Vitals / App performances
    • A/B Tests
    • Time to Market / Productivity of Design Team
    • Digital TO Growth
    • Potential Leaders developed

    Regular Interactions

    • Product Managers
    • Engineering Managers
    • Product Designers
    • E-commerce Leader
    • Business Teams
    • CX/UHC Teams
    • Users
    • Agencies
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