Digital Marketing Specialist - Ahmedabad, India - Innovative Glance

Description

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After launching campaigns, you will extract and analyze data across multiple channels.

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders
• Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.
• Managing PPC budgets while strengthening platform accounts and key client relationships.
• Executing & optimizing multiple PPC campaigns simultaneously.
• Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads, Bing).
• Targeting selected groups through keyword and audience research.
• Managing and editing campaign budgets and adjusting bids to optimize ROAS,
• Tracking daily, weekly & monthly KPIs to identify improvement opportunities or more efficient spending.
• Reporting KPIs to management regularly via various dashboards.
• Producing engaging, clear, and concise copy for campaigns
• Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
• Reducing risk of click fraud and irrelevant spend.
• Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.
• Global experience is must.

Qualifications

• Bachelor's degree or equivalent
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal, and collaboration skills