PPC Executive - Noida, India - Infinity Soft Systems

Description

Responsibilities & Duties

To manage the companys pay-per-click campaigns under the direction of the Marketing Manager.

Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimize campaign success.

Creating targeted campaigns including writing required copy and testing landing pages.

Working with relevant internal and external stakeholders to create copy and other creative content.

Provide regular reports on performance metrics and market-related insights.

Analyse, monitor, and report on ROI for all PPC campaigns to the Marketing Manager.

Analyse, monitor, and report on competitors' PPC campaigns including keywords being targeted.

Manage and monitor spending to ensure it is in line with the assigned budget.

Keep up to date with market and technology-related developments.

kills / Experience / Qualifications

Educational Requirements GCSE/A Levels/Degree (as per company minimum requirements usually requires marketing, communications, advertising, or business-related HND/Degree)

Relevant previous experience and success within a similar PPC or Digital Marketing focused role.

Current knowledge of Google Analytics and other digital marketing software and tools.

Strong analytical ability and experience to work with a variety of data sources.

Strong Excel experience.

Ability to communicate effectively with the wider team.