Assistant Manager - Bangalore, India - iimjobs

Description

Assistant Brand Marketing Manager International Business Bangalore


Job Details:

This role will be responsible for supporting the GTM strategy for international markets, through development & execution of online and offline campaigns.

The key deliverables would include :
a) assisting the Brand Manager in brand strategy & communication including planning, developing, implementing and monitoring of marketing campaigns;

b) conducting consumer & market research for inputs to the product and pricing strategy;

c) working closely with the retail & product teams for fulfilling IBD specific needs in this category/market.

In addition the person will also handle marketing efforts in collaboration with the marketing business

Marketing :
Brand management : Marketing plan and calendar

• Assist in the development of the marketing brief aligned to the marketing strategy and participate in briefing the agencies for the development of the plan
• Drive constant alignment with Merchandising calendars, design calendars and retail calendars to deliver marketing plans that are region optimised
• Participate in the evaluation and finalisation of the marketing plan developed by the agencies
• Identify and shortlist agencies/vendors based on their capability / offerings aligned to the business requirements

Marketing :
Strategy Development : Market & Consumer Insights

• Assist in undertaking marketing / customer research to understand the brand positioning, trends, insights, gaps and strengths and the development of the marketing calendar
• Develop a deep understanding of the consumer along with market & competition insights for key IBD markets
• Develop & execute regular consumer panels, surveys, FGDs etc.
• Closely engage with Business Heads / Retail Heads, Agencies, Partners, and other internal teams to gain deeper understanding of markets
• Recommend actionables/inputs for each of the identified consumer segments