Influencer Strategist - Mumbai, India - Schbang

Description

Years of Experience:

1-2 years

Department:

Influencer Management

Major Responsibilities

• Networking with influencers.
• Plan persuasive approaches and pitches that will convince potential influencers to engage in business with the company.
• Develop a rapport with new influencers/ bloggers as well as maintain relations with the existing influencers/ bloggers.

Research & Identification:

• Analyse the client's brand tone, the vision, and how they would like to project themselves.
• Responsible for carrying out in-depth research to identify the current influencers/bloggers in the market and the correlation between their market projections and the brand.
• Responsible for reaching out to influencers and blogger to discuss new business synergies.
• Sharing the quotations and deliverables.

Strategy:

• Responsible for creating a strategy in tandem with the Integrated Solutions Head and the client as to how they want their brand to be visible and what platforms would they like to operate upon.
• Ensure these timelines are shared with the influencer/ blogger

Execution:

• Responsible for creating the relevant content that needs to be shared and gaining the approval from the client.
• Responsible for sharing the finalized content with the influencers and bloggers and ensuring they post the content live.
• Responsible for cross promotional strategy.