Senior Developer - Any Location, India - Skyleaf Consultant

    Skyleaf Consultant
    Skyleaf Consultant Any Location, India

    2 weeks ago

    Default job background
    permanent Technology / Internet
    Description

    Responsibilities :


    • Be a primary point of contact for the customers and together with a team provide excellence in service delivery, campaign planning, and executions.
    • Collaborate with stakeholders to understand business requirements and translate them into Adobe Target implementation strategies.
    • Design, develop, and implement A/B tests, multivariate tests, and personalization campaigns using Adobe Target.
    • Configure and customize Adobe Target platform to meet specific business needs, including audience segmentation, targeting rules, and reporting.
    • Work closely with UX/UI designers, developers, and analysts to ensure seamless integration of Adobe Target solutions with existing systems and platforms.
    • Continuously monitor and analyze test results and user data to optimize campaign performance and drive conversion rate improvements.
    • Stay current with industry trends and best practices in digital marketing, personalization, and optimization techniques.
    • Provide technical guidance and support to junior team members as needed.
    • Collaborate with crossfunctional teams to troubleshoot issues and implement solutions in a timely manner.
    Requirements :


    • Bachelor's degree in computer science, Information Technology, or related field.
    • Minimum of 5 years of experience in web development, with at least 3 years focused on Adobe Target.
    • Strong proficiency in HTML, CSS, JavaScript, and other relevant web technologies.
    • Extensive handson experience with Adobe Target, including setting up activities, creating audiences, and implementing personalized experiences.
    • Solid understanding of digital analytics tools such as Adobe Analytics, Google Analytics, or similar.
    • Experience with A/B testing, multivariate testing, and personalization strategies.
    • Excellent analytical skills and the ability to interpret data to drive decisionmaking.
    • Strong communication and interpersonal skills, with the ability to effectively collaborate with crossfunctional teams.
    • Adobe Target certifications (e.g., Adobe Certified Expert) preferred.
    • Experience with other Adobe Experience Cloud solutions (e.g., Adobe Analytics, Adobe Experience Manager) is a plus.
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