Brand Manager - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    Found in: beBee S2 IN - 1 week ago

    Iimjobs background
    Full time
    Description

    Brand Strategy Development:

    • Develop and implement comprehensive brand strategies to achieve business objectives.
    • Conduct market research to identify trends, consumer insights, and competitive positioning.
    • Collaborate with cross functional teams to align brand strategies with overall company goals.

    Brand Positioning and Messaging:

    • Define and articulate the brand's unique value proposition and positioning.
    • Create and manage brand messaging to ensure consistency across all communication channels.
    • Work closely with the creative team to develop compelling brand visuals and messaging.

    Brand Communication:

    • Oversee the creation and execution of marketing campaigns that align with the brand strategy.
    • Manage advertising, PR, and promotional activities to enhance brand visibility.
    • Develop and maintain relationships with media partners and influencers.

    Brand Monitoring and Analysis:

    • Monitor and analyze market trends, consumer behavior, and competitor activities.
    • Track and report on key performance indicators (KPIs) related to brand awareness and perception.
    • Use data and insights to continuously optimize brand strategies.

    Cross-Functional Collaboration:

    • Collaborate with product development, sales, and other departments to ensure brand consistency.
    • Provide guidance and support to internal teams to uphold brand standards in all initiatives.

    Budget Management:

    • Develop and manage budgets for brandrelated initiatives.
    • Ensure costeffectiveness and efficiency in all brand activities.

    Brand Compliance:

    • Implement and enforce brand guidelines to maintain consistency across all touchpoints.
    • Conduct regular audits to ensure compliance with brand standards.