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- In planning strategies and campaigns to build a positive image about the Company.
- Communication materials like press releases, statements, and backgrounders for the Group companies in consultation with Vertical Heads.
- Monitor, and analyze content for websites and social media.
- Queries from media, agencies, trade bodies, government, etc.
- Platforms / forums, and opportunities for improving perception/brand equity through tie-ups, participation, and sponsorships opportunities.
- In preparing FAQs for interviews and press conferences.
- In creating a yearly, quarterly, and monthly media/outreach plans for the Network and group companies.
- In organizing promotional events, summits, and press conferences.
- Media coverage and industry trends.
- Research on digital media trends and align the findings with organizational goals.
- With Marketing, Sales, and Editorial teams for brand consistency and communicate messages effectively to consumers/ audiences.
- With PR agency and gather market intelligence on industry trends and policy decisions.
- In identifying and filing for Awards.
- With HOD on budgeting, planning and executing PR activities.
- Handle payment processes for experts/agencies/institutions, as and when required.
Senior Executive - Noida, India - ABP Network
Description
Content Creation and Planning
Events and Media Relations
Online Brand Management
Administrative