Senior Executive - Noida, India - ABP Network

    ABP Network
    ABP Network Noida, India

    1 week ago

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    Description

    Content Creation and Planning

    • In planning strategies and campaigns to build a positive image about the Company.
    • Communication materials like press releases, statements, and backgrounders for the Group companies in consultation with Vertical Heads.
    • Monitor, and analyze content for websites and social media.
    • Queries from media, agencies, trade bodies, government, etc.
    • Platforms / forums, and opportunities for improving perception/brand equity through tie-ups, participation, and sponsorships opportunities.
    • In preparing FAQs for interviews and press conferences.
    • In creating a yearly, quarterly, and monthly media/outreach plans for the Network and group companies.

    Events and Media Relations

    • In organizing promotional events, summits, and press conferences.
    • Media coverage and industry trends.

    Online Brand Management

    • Research on digital media trends and align the findings with organizational goals.
    • With Marketing, Sales, and Editorial teams for brand consistency and communicate messages effectively to consumers/ audiences.

    Administrative

    • With PR agency and gather market intelligence on industry trends and policy decisions.
    • In identifying and filing for Awards.
    • With HOD on budgeting, planning and executing PR activities.
    • Handle payment processes for experts/agencies/institutions, as and when required.