Digital marketing - Pune, India - SHINE Consulting

Description

Job Description:

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful. Manage and maintain the organisation s website

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
• Content Writing
• Good knowledge in writing and good hands on keywords
• Creating awareness on Social media and maintaining profiles
• Write and optimise content for the website and social networking accounts such as Facebook, Twitter, Instagram, Linkden etc
• Fix any errors or bugs in online content
• Track and analyse website traffic flow and provide regular internal reports
• Write content for marketing and website

Skills

Skills and experience in creative content writing (Important)

Fair understanding of digital marketing concepts and best practices

Working knowledge of Internet and SAAS tools like Google Sheets, Google Slides, etc

Exposure to web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.

Analytical mindset and critical thinking

Excellent communication and interpersonal skills