Marketing Manager - Bangalore, India - iimjobs

    iimjobs
    iimjobs Bangalore, India

    3 weeks ago

    Iimjobs background
    Full time
    Description


    Nestaway Is seeking an experienced and dynamic Marketing Manager with a proven track record in managing real estate aggregators and property listing platforms.

    The ideal candidate will have 3-4 years of experience in a similar role with expertise in lead generation, end-to-end platform management, and a strong focus on data-driven decision-making.

    If you have a passion for real estate marketing, a knack for BTL (Below the Line) marketing strategies, and possess excellent communication and analytical skills, we want to hear from you.


    Responsibilities:

    • EndtoEnd Platform Management:
    • Oversee and manage real estate aggregators and property listing platforms, ensuring effective utilization and optimization of these channels.
    • Develop and maintain strong relationships with platform stakeholders.
    • Lead Generation and Funnel Monitoring:
    • Strategize and execute lead generation campaigns through platforms like Housing, 99 Acres, Olx, etc.
    • Implement tracking mechanisms to monitor the entire lead funnel, from acquisition to conversion.
    • Analyze data to optimize lead generation strategies and maximize ROI.

    BTL Marketing:

    • Develop and implement Below the Line (BTL) marketing strategies to complement online efforts.
    • Collaborate with crossfunctional teams to integrate BTL activities seamlessly into the overall marketing plan.

    Communication Skills:

    • Exhibit strong verbal and written communication skills.
    • Collaborate with internal teams, external partners, and platform representatives to ensure effective communication.

    Problem-Solving and Data-Oriented Approach:

    • Utilize datareporting tools such as Excel, Google Sheets, etc., to create insightful reports on platform performance, lead generation, and campaign effectiveness.
    • Proactively identify issues, analyze data, and implement effective solutions
    • Present findings and recommendations to the leadership team.

    Ideal Candidate:

    • 34 years of experience in a similar role
    • Proven experience in managing real estate aggregators and property listing platforms.
    • Demonstrated success in lead generation and conversion through online platforms.
    • Exposure to Below the Line (BTL) marketing strategies.
    • Excellent verbal and written communication skills.
    • Proficient in datareporting tools, including Excel, Google Sheets, etc.
    • Strong analytical and problemsolving skills.