HM Clause - Hyderabad, India - iimjobs

Description

• Research and execute key aspects of the paid campaign such as audience research, account structure, etc
• Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable nextstep recommendations, maintaining a high standard of operational excellence
• Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs
• Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities
• Measure and analyze results. Regular reports on what is working, and what is not and propose adjustments to strategies and tactics
• Understand organizational and product goals and map them to specific project deliverables
• Partner with other digital channels to align overall strategy and message
• Responsible for managing marketing spend to ensure budgets are spent accordingly without under/overdelivery
• Develop strategic approaches to content for digital products, including spotting patterns in data and making appropriate decisions
• Architect how information is structure and presented within and around the product
• Write consistent, concise and accessible copy with an eye towards building the brand salience as well we, including product copy (e.g. UI content, notifications, error messages)
• Power the Global Marketing team's marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities
• Drive Marketing Automation Operations to ensure content is generated to nurture the prospects through the funnel
• Manage customer/prospect data to segment and develop relevant content as per their stage of purchase and product interest
• Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time
• Partner with crossfunctional and outside vendor teams to ensure accurate, effective activation of marketing automation plans
• Utilize strong project management skills to track and deliver critical marketing execution projects on time
• Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks
• Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth
• Meaningful omnichannel interactions that create positive experiences and outcomes for Taregt customers and differentiate HM CLAUSE from the competition
• Evaluate and setup automation platform and drip campaigns for conversions
• Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success/failure of each
• Stay current on industry developments, new product offerings and digital technology trends
• Maintain required certifications