Retail Marketing Manager - Gurugram, India - Honasa Consumer Ltd.

Description

Must-Have: A qualified MBA from a reputed institute with excellent communication skills and a minimum of 5+ years of experience in retail marketing.

1) Lead retail marketing initiatives in Exclusive Brand Outlets and Kiosks across the

country.

2) Understands the consumer psyche and works to identify and execute levers

that increase footfalls, in-store conversions, and consumer delight in

brand experience.

3) Hands on experience in running retail marketing initiatives, driven by tech and

new-age media.

4) Digital first approach to retail marketing with sound knowledge of the latest

digital marketing tools to drive footfall and recruit new customers.

5) Work closely with external agencies to develop compelling POS, displays

and store/account-specific promotional campaigns and material thereof.

6) Responsible for healthy and consistently growing qualified footfalls in the store

with the help of innovative marketing activations.

7) Responsible for defining, creating, launching, and managing a CRM program based

on data.

8) Seasonal launches, EOSS plan, festival plan, and communication plan to impress upon

consumers.

9) Develop ATL/BTL strategies to achieve business objectives while ensuring customer

satisfaction.

10) Work closely with the business team to report and measure monthly/quarterly KPI

goals for all EBOs and Department Stores. Work on defining key measurable metrics

in terms of business filtered from footfalls, conversion, and retention.

11) Responsible for driving the marketing campaigns for New Store launches.