Brand Manager - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    3 weeks ago

    Iimjobs background
    Full time
    Description

    Purpose of the Role:
    This role holder is responsible for end-to-end management of the brand including profitability and growth.


    Qualification & Experience:

    • Post-Graduation in Management (from a Premier institute)
    • Experience of 4 to 5 years in FMCG
    • Minimum 2 years of Brand Management Experience

    Key Deliverables of the Role:

    • Responsible for Brand building, equity, trials & loyalty of the assigned brand/s
    • Development & execution of future extension pipeline
    • Responsible for growth and profitability of the Brand
    • Develop Marketing programs to drive brand to max potential
    • Consumer Insighting for brand strategy & innovation
    • Media planning & execution of ATL & BTL for the brand
    • Lead communication development on the brand including digital content and platform marketing
    • Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives