Data Scientist Market Mix Modelling - Sany, India - Quation Solution Private Ltd

Description

Overview:

The DataScientist (Market Mix Modelling) plays a crucial role in analyzingmarket data to provide insights and recommendations that drivestrategic business decisions. This role is essential foridentifying the effectiveness of marketing strategies optimizingresource allocation and maximizing ROI.

KeyResponsibilities:

• Conducting dataanalysis and modeling to understand market trends and customerbehavior
• Developing and implementing market mixmodels to evaluate the impact of different marketingchannels
• Collaborating with marketing and salesteams to identify key performance indicators and developmeasurement frameworks
• Designing and executingA/B tests to assess the effectiveness of marketingcampaigns
• Building predictive models toforecast market outcomes and marketingperformance
• Applying statistical techniques toanalyze large datasets and extract actionableinsights
• Communicating findings andrecommendations to stakeholders through reports andpresentations
• Working closely withcrossfunctional teams to integrate market mix models into businessdecisionmaking processes
• Staying updated withindustry trends and best practices in market mix modeling and datascience
• Contributing to the development andenhancement of data infrastructure and analyticstools

RequiredQualifications:

• Masters degree or PhDin Statistics Mathematics Economics Computer Science or relatedfield
• Proven experience in market mix modelingmarketing analytics or relatedfields
• Proficiency in statistical analysisregression modeling and time seriesanalysis
• Expertise in programming languagessuch as R or Python for data analysis andmodeling
• Strong understanding of machinelearning algorithms and techniques
• Ability tomanipulate and analyze large complex datasets using SQL Hadoop orsimilar tools
• Excellent communication andpresentation skills for conveying complex datadriveninsights
• Experience with data visualizationtools such as Tableau or Power BI
• Knowledge ofmarketing principles and concepts to interpret and contextualizemodeling results
• Detailoriented approach with afocus on accuracy and reproducibility ofresults
• Proven ability to work effectively in afastpaced dynamic environment and manage multiplepriorities
• Strong problemsolving skills and astrategic mindset for leveraging data to address businesschallenges
• Experience in collaborative teamworkand crossfunctional projectmanagement
• Understanding of data privacy andcompliance regulations in relation to market dataanalysis

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