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CRM Campaign Manager - Hyderabad - confidential
Description
Overview
The Campaign Manager is responsible for end-to-end planning, execution, and optimization of marketing campaigns across owned channels (email, SMS, push notifications, WhatsApp, and in-app messaging) to drive customer engagement, activation, and retention
The strategic goal for this role is to ensure campaigns are data-driven, personalized, and aligned with business objectives while maximizing engagement metrics and delivering measurable outcomes across the customer lifecycle
Responsibilities
Plan and execute multi-channel marketing campaigns across email, SMS, push notifications, WhatsApp, and in-app messaging aligned to business goals
Design customer journeys and automated workflows using marketing automation platforms to drive engagement and conversions
Develop audience segmentation strategies leveraging customer data, behavioral triggers, and lifecycle stages
Collaborate with creative, content, and design teams to develop compelling campaign assets and messaging
Monitor campaign performance and analyze KPIs (open rates, CTR, conversion, unsubscribe rates) and optimize based on insights
Conduct A/B and multivariate testing on subject lines, content, timing, and audience segments to improve effectiveness
Manage campaign calendars, ensuring timely execution and coordination across stakeholders
Ensure compliance with data privacy regulations (DPDP Act, GDPR) and channel-specific opt-in/opt-out guidelines
Maintain and improve deliverability, sender reputation, and channel health metrics
Suggested qualifications
3-5 years in campaign management or CRM marketing role in a consumer-facing organization (BFSI, e-commerce, or consumer tech preferred)
Graduate degree in marketing, business, or related field
Hands-on experience with customer engagement platforms (MoEngage, WebEngage, CleverTap, Netcore)
Proficiency in campaign analytics, A/B testing, and performance optimization
Experience with audience segmentation, personalization, and journey orchestration
Strong analytical skills with proficiency in Excel and SQL basics
Understanding of customer lifecycle marketing and retention strategies
Excellent communication and project management skills
Experience working with cross-functional teams (product, analytics, creative)
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Campaign Manager
Only for registered members Hyderabad, Telangana, India
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Campaign Manager
Only for registered members Hyderabad
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Campaign Manager
Only for registered members Hyderabad
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Campaign Manager
Only for registered members Hyderabad, Telangana
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Campaign Manager
Only for registered members Hyderabad
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Campaign Manager
Only for registered members Hyderabad
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Campaign Manager
Only for registered members Hyderabad
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Campaign Manager
Only for registered members Hyderabad
-
Campaign Manager
Only for registered members Hyderabad
-
Campaign Manager
Only for registered members Hyderabad
-
Social Campaign Manager
Only for registered members Hyderabad, Telangana
-
Programmatic Campaign Manager
Only for registered members Hyderabad
-
Campaign Excellence Manager
Only for registered members India - Hyderabad
-
Demand Campaign Manager
Only for registered members Hyderabad, Telangana
-
Search Campaign Manager
Only for registered members Hyderabad
-
Online Campaign Manager
Only for registered members Hyderabad, Telangana
-
Programmatic Campaign Manager
Only for registered members Hyderabad, Telangana
-
Social Campaign Manager
Only for registered members Hyderabad
-
Search Campaign Manager
Only for registered members Hyderabad, Telangana
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Amazon Campaign Management
Only for registered members Hyderabad, Telangana
