Senior Manager - Bengaluru - Kushals Fashion Jewellery

    Kushals Fashion Jewellery
    Kushals Fashion Jewellery Bengaluru

    23 hours ago

    ₹2,000,000 - ₹4,500,000 (INR) per year * Retail
    Description

    About the Brand

    We are launching a premium silver jewellery sub-brand under Kushal's Fashion Jewellery, positioned in the luxury segment with a focus on elevated craftsmanship, modern aesthetics, and aspirational retail experiences. With an aggressive expansion plan of 10+ stores this year, we are building a brand that stands for elegance, authenticity, and refined luxury.

    Role Overview

    We are looking for a strategic and execution-driven Senior Brand Manager who can build and scale a luxury brand from the ground up. The ideal candidate will have deep expertise in brand strategy, marketing, consumer insights, and retail growth, with proven experience in building premium/luxury brands.

    This role requires someone who understands both brand creation and business performance.

    Key Responsibilities

    1. Brand Strategy & Positioning

    *Define and drive the brand vision, positioning, and long-term roadmap

    *Build a strong brand identity aligned with luxury positioning

    *Develop brand architecture, tone of voice, and communication framework

    *Ensure consistency across all touchpoints (store, digital, packaging, campaigns)

    2. Marketing & Campaign Management

    *Plan and execute 360° marketing campaigns (ATL, BTL, Digital, Influencer, PR)

    *Lead product launch campaigns and store launch marketing

    *Drive customer acquisition and retention strategies

    *Manage marketing budgets and ROI tracking

    3. Consumer & Market Insights

    *Conduct market research to understand luxury consumer behavior

    *Identify trends in silver jewellery, fashion, and premium retail

    *Translate insights into actionable brand and growth strategies

    4. Retail & Business Growth

    *Work closely with merchandising and retail teams to drive store performance

    *Develop seasonal calendars, collection launch strategies, and promotional plans

    *Track brand performance metrics (revenue, footfall, conversion, AOV, repeat rate)

    5. Digital & Performance Marketing Alignment

    *Align brand communication with performance marketing goals

    *Oversee social media strategy, influencer collaborations, and content direction

    *Drive brand awareness and engagement across digital platforms

    6. Stakeholder & Team Management

    *Collaborate cross-functionally with Retail, Merchandising, CRM, and Operations

    *Manage creative and media agencies

    *Lead and mentor the brand team

    Key Requirements

    *6–10+ years of experience in Brand/Marketing roles

    *Experience in Luxury, Premium Fashion, Jewellery, or Lifestyle brands preferred

    *Strong understanding of brand building and P&L ownership

    *Proven experience launching or scaling a brand

    *Expertise in 360° marketing and campaign strategy

    *Strong analytical skills with data-driven decision making

    *Excellent leadership and stakeholder management skills

    * This salary range is an estimation made by beBee
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