The Higher Pitch - Delhi NCR, India - iimjobs

Description

The Higher Pitch is a Brand Transformation company.

Through interventions of marketing and technology, we help global brands evolve, refresh, launch, and engage with their customers, employees, and other stakeholders, hyper-personally.

We create compelling experiences and transformational engagements blending technology, design, content, communications, and research.


Job Summary:
We are seeking a dynamic and results-driven Digital Marketing Lead to join our growing team.

The ideal candidate will play a key role in developing and implementing digital marketing strategies to enhance our brand visibility, drive traffic, and generate leads.

Location:
Noida, Onsite


Responsibilities:

Develop and Execute Digital Marketing Strategies:

• Create and implement comprehensive digital marketing plans to achieve business objectives.
• Collaborate with crossfunctional teams to align digital strategies with overall marketing goals.
• Develop the brand strategy for the client (s). Translate brand strategies into brand plans, brand positioning, and GTM strategy for paid marketing, SEO, social media, lead generation, website inbound strategies.
• Utilize various channels, including social media, email marketing, website, SEO, SEM, and content marketing, to maximize brand exposure.
• Manage and grow the company's presence on social media platforms.
• Develop engaging content and campaigns to foster audience engagement.
• Monitor and analyze social media performance using analytics tools.
• Implement onpage and offpage SEO strategies to improve website visibility in search engines.
• Create and optimize content for the website, including blog posts, articles, and multimedia content.
• Analyze user behavior to identify opportunities for improving website conversion rates.
• Plan and execute email marketing campaigns to nurture leads and drive website traffic.
• Optimize email campaigns for better open rates, clickthrough rates, and conversions.
• Monitor and analyze email campaign performance, optimizing for engagement and conversion.
• Utilize analytics tools to track and report on the performance of digital marketing campaigns.
• Provide insights and recommendations for continuous improvement.
• Stay informed about industry benchmarks and competitor activities.
• Work closely with the marketing team, designers, and other stakeholders to ensure consistent branding across the website, social channels, and external digital platforms.

Skills needed:

• Worked extensively in the international market with a minimum of 10 years of experience, preferably 7 years in B2B IT industry.
• Experienced in working across all digital channels. The ideal candidate will possess a strong awareness of social media strategies.
• Demonstrated ability to manage teams, multiple tasks, and deadlines simultaneously with a sense of urgency.
• Master's degree in marketing, Digital technologies, or relevant field.