Account Manager - Chennai, India - dentsu

    dentsu
    dentsu Chennai, India

    2 weeks ago

    Default job background
    Full time
    Description
    The purpose of this role is to work under the direction of a more senior Insight team member to build audiences and analyse data to fuel the strategy and planning process.

    Job Title:

    Account Manager - Web Analytics

    Job Description:

    Job Description

  • Create a tracking framework or process to ensure all-important digital KPIs are properly tracked
  • Write JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager.
  • Maintain robust documentation of Google Tag Manager (dataLayer variables and events) and Google Analytics (dimensions, metrics, events, goals, etc.) architecture and solution design.
  • Access the Google Tag Manager and Google Analytics APIs for automating tasks across 50+ containers/properties. Required Skills

    • Qualifications

    4+ years in digital Analytics/ Media – preferably with global clients
    A history of using web analytics such as GA, GA4 or Adobe
    Strong on implementation tools such as GTM, Adobe Launch, Ensighten, Tealium
    Hands-on experience in SQL.
    HTML and JavaScript skills.
    Diligent with strong attention to detail
    Highly self-motivated and well-organized
    Strong quantitative, analytical, and problem-solving skills
    Excellent verbal and written communication skills
    Display excellent project management abilities for all activities, ensuring all internal and external stakeholders are well informed throughout the entire process

    Additional information

    Flexible to work across different time zones/shifts (including night shift)