Influencer Marketing - Mumbai - VidUnit

    VidUnit
    VidUnit Mumbai

    1 day ago

    Description

    Key Responsibilities:

    • Influencer Strategy & Selection:
    • Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.
    • Partnership Development & Negotiation:
    • Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations.
    • Campaign Execution & Management:
    • Oversee and ensure smooth execution of influencer campaigns—from onboarding to content delivery and post-campaign analysis.
    • Relationship Management:
    • Develop and maintain long-term relationships with influencers and creator networks to foster trust and loyalty.
    • Performance Monitoring & Analytics:
    • Track and monitor live campaigns, ensuring deliverables are met and performance metrics are in line with KPIs. Compile reports, engagement data, and campaign insights.
    • Cross-functional Collaboration:
    • Work closely with creative, brand, and strategy teams to align influencer content with overall marketing objectives.
    • Industry & Trend Analysis:
    • Stay up to date with platform updates, creator trends, and emerging opportunities to keep campaigns fresh and culturally relevant.
    • Reporting & Presentations:
    • Prepare campaign reports, presentations, and case studies that showcase campaign impact and learnings.

    Qualifications & Requirements:

    • 1-5 years of experience in influencer marketing or digital partnerships, preferably in a fast-paced media or agency environment.
    • Proven ability to lead influencer campaigns from ideation to execution.
    • Strong negotiation skills and experience in influencer contract management.
    • Excellent communication and relationship-building abilities.
    • Data-driven mindset with a strong grasp of influencer marketing metrics and tools.
    • Passionate about content, social platforms, and digital culture.

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