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    Senior Content Writer - Bengaluru, India - Blufig Digital Private Limited

    Blufig Digital Private Limited
    Blufig Digital Private Limited Bengaluru, India

    2 days ago

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    Description

    As aContent Writer your primary role is to contribute to brand projectsby crafting compelling digital experiences. Your responsibilitiesinclude efficient project management collaborative idea generationwith the team and a genuine passion for content creation. You willbe working across various platforms to enhance engagement andencourage positive customerinteractions.

    KeyResponsibilities:

    • Yourkey task is to formulate a content strategy aligned with thecustomer s brands vision andgoals.
    • Thisstrategy should extend across a multitude of platforms includingFacebook Twitter YouTube Google Pinterest Instagram andMobile.
    • Youwill be required to create strategic content that upholds theagencys creativestandards.
    • Stayupdated on digital and new tech industry trends and competitorofferings to identify potential business opportunities and enhancethe value proposition forcustomers.
    • Fosterinnovation and creativity in the brands you workwith.

    AccountExecution

    Yourresponsibilities in this domain revolve around the creation ofcampaign content on diverse digital platforms such as FacebookTwitter YouTube Google Pinterest and Instagram. You will berequired to conduct comprehensive research to gather relevantmaterial for interactive contentdevelopment.

    • Developinventive solutions including content management and maintenancefor the brands digitalplatforms.
    • Generateexcitement and interest around the brand its product promotionslaunches and sponsoredevents.
    • Utilizeanalytics to assess and monitor the campaigns effectivenessconsidering aspects like community engagement website trafficconversations lead generation andconversions.

    Requirements

    • Youshould possess 35 years of experience in advertising or marketingagencies.
    • Abackground in journalism or mass communication ispreferred.
    • Highlevels of accountability are vital given the critical nature of therole in our smallteam.
    • Innovationshould be your second nature as theres ample scope forcreativity.
    • Youare expected to be a creative thinker who can work independentlywith minimalsupervision.
    • Proficiencyin the English language is a must and the ability to rephrasecontent isessential.
    • Knowledgeor experience in social mediabased content discovery will be anadvantage


    Education and Experience: Bachelor s or master s degree inmarketing or a related field 6-7 years of proven working experiencein digital marketing, preferably in an agency environmentDemonstrable experience leading and managing SEO/SEM, emailmarketing, social media, Analytics, and/or display advertisingcampaigns Experience in optimizing landing pages and user funnelsExperience with A/B and multivariate experiments Solid knowledge ofwebsite and marketing analytics tools (e.g., Google Analytics 3& 4, SEMRush, etc.) Experience in setting up and optimizing PPCcampaigns on all major search engines Working knowledge of HTML,CSS, and JavaScript development and constraints Knowledge of GoogleTag Manager, Looker Studio, Google Big Query
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