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- Develop and execute sales strategies to achieve revenue and market share targets in General Trade, Modern Trade, and Online Sales channels.
- Lead, mentor, and motivate the sales team to drive performance and meet sales objectives.
- Establish strong relationships with key accounts and distributors.
- Identify new business opportunities and expand market presence in both traditional and online retail spaces.
- Analyze market trends and consumer behaviour to drive sales growth.
- Collaborate with crossfunctional teams to identify market needs and opportunities for new product development.
- Lead the ideation, development, and launch of innovative FMCG products.
- Conduct market research to understand consumer preferences and competitor offerings.
- Devise gotomarket strategies for new product launches.
- Collaborate with the marketing team to create effective marketing campaigns and promotional activities.
- Ensure the successful introduction of new products into the market.
- Optimize distribution networks to enhance product availability and visibility.
- Monitor and evaluate the performance of distributors and sales representatives.
- Develop annual sales budgets and forecasts.
- Monitor expenses and ensure costeffectiveness in sales operations.
- Provide regular reports on sales performance, market trends, and competitor activities.
- Utilize data and analytics to make informed business decisions.
- Bachelor's degree in Business, Marketing, or a related field. MBA preferred.
- 8 to 12 years of experience in FMCG sales leadership, with a proven track record of achieving sales targets.
- Experience in new product development and successful product launches.
- Strong analytical, strategic thinking, and problemsolving skills.
- Excellent communication and interpersonal skills.
- Ability to lead and inspire a highperformance sales team.
- Indepth knowledge of the FMCG industry and market dynamics.
Head - General Trade/Modern Trade/Online Sales - FMCG (8-12 yrs) - Mumbai, India - iimjobs
Description
Head-GT/MT/Online Sales -FMCG
We are seeking an experienced and strategic Head to lead the FMCG vertical, managing General Trade, Modern Trade, and Online Sales divisions, while also playing a crucial role in the development and launch of new products.
Responsibilities:
Sales Leadership:
Market Expansion:
New Product Devlopmnet:
Product Launch and Marketing:
Distribution Management:
Budgeting and Forecasting:
Reporting and Analysis:
Qualification & Skills: