Campaign Manager - Noida, India - Top Management Consulting Firm

Description

Campaign Manager - Diversity hiring

Collaborate with Global Onsite Stakeholder and actively be involved in creating Campaign strategies to execute Go to Market campaigns.

Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.

• Be aware of the country specific GTM plans and alignment with Group Priorities.
• Manage the development and execution of campaigns for accountbased marketing, lead generation, lead nurturing and demand creation programs in , Pardot application having taken the time to understand the campaign objectives.
• Should be a Subject Market Expert and proactively advise Stakeholders on improving their marketing processes leveraging marketing automation and CRM systems, enable customer buyer journey and share best practices.
• Provide training on Lead Generation, lead scoring & marketing automation processes to improve awareness of sales teams.
• Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
• Ability to create reports & Dashboards on Salesforce as required.
• Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.
• Define and implement new marketing automation methodologies that will maximize efficiency.
• Collaborate internally with other Digital Channel Management teams like Paid, Web etc to drive & plan effective integrated customer journey programs.
• Work with creatives team and design responsive emails, responsive templates, and responsive websites
• Effectively collaborate with colleagues and CRM/Demand Generation Operations to drive Lead Management Process
• Develop and maintain longterm data strategy and work in tandem with stakeholders.
• Maintain database integrity and synchronization of marketing systems.

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