Manager, Restaurant - Mumbai - Marriott

    Marriott
    Marriott Mumbai

    13 hours ago

    Full time
    Description
    • CORE WORK ACTIVITIES
    • Strategy and Planning (including promotional calendar)
    • Implements cohesive and integrated marketing plan(s) for Malaysia inclusive of positioning, promotional and events calendar, public relations, digital/e-commerce channels and social media
    • Coordinates the FB marketing budget to achieve business and marketing goals
    • Manages all key internal stakeholders
    • Evaluates new marketing opportunities for the Destinations / Area by keeping up to date with the consumer behavior and restaurant and bar trends
    • Monitors competition for benchmarking purpose
    • Channel Strategy and Management
    • Supports corporate and property level sites across owned, social, and third party
    • Maintains and makes sure that all food and beverage content in the Malaysia hotels are updated in Marriott Bonvoy s channels
    • Identify and execute partnership / media buy opportunities with key third party channels
    • Support priority hotel in FB websites set-up or migration of outlet sites
    • PR, Events, and Content Partnerships
    • Leverages media and influencers in line with marketing strategies and in line with the target customer profiles
    • Identifies and executes content partnership opportunities with key media titles
    • Organizes media events, Chef s Tables, Guest s Chefs locally and overseas etc. to launch and / or promote priority venues and new promotions
    • Demand Generation and Campaigns
    • Plans and executes portfolio-led food and beverage promotions, events, and initiatives in cooperation with the Director of Field Marketing and Area Director of Marketing, based on business requirements and seasonality
    • Collaborates with Marriott Digital Services (MDS) teams for paid online media food and beverage marketing campaigns and SEO
    • Integrates PR and social media efforts into FB marketing campaigns across all channels and to bolster the portfolio s reputation and image in the community
    • Supports area / regional food and beverage promotions if in line with FB objectives and business needs
    • Loyalty Programs
    • Drives FB-led initiatives and FB related Marriott Bonvoy Moments and other relevant loyalty initiatives as applicable
    • Supports Club Marriott or local loyalty program marketing activities as applicable
    • Vendors / Partners
    • Works collaboratively with local, regional, and national partners/vendors to build awareness, increase exposure and demand generation for the hotel s restaurants
    • Training
    • Deliver training and toolkits to elevate property leaders FB marketing efforts
    • Performance and Reporting
    • Analyzes restaurants and bars statistical data and reports to look for opportunities to grow FB revenue
    • Provides regular tracking / ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning
    • Tracks media coverage, social engagement and customer sentiment online through monthly KPI reports that are shared with area leadership
    • CANDIDATE PROFILE REQUIREMENTS
    • 4-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major
    • At least 3-5 years of marketing experience, ideally at some point in a restaurant / bars led organization
    • Has genuine interest in FB, lifestyle and nightlife
    • Strong network of connections is an asset, including media, bloggers, social influencers and industry partners
    • Experience in securing and activating local suppliers and partnerships
    • Exemplary writing and editing skills
    • Proficiency in key digital competencies including SEO, Google Analytics, and social media channels
    • Proven track record in managing and executing multiple initiatives
    • Excellent interpersonal, communication, and time management skills
    • Driven, innovative and highly adaptable

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