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    • Manager - Performance Marketing - Ahmedabad - JUSTDOGS

    JUSTDOGS
    JUSTDOGS Ahmedabad

    3 days ago

    Default job background
    Description

    Role Objective:

    Key Responsibilities:

    • Performance Marketing Strategy:
      • Design and implement growth strategies tailored for D2C e-commerce - acquisition, retention, and remarketing
      • Own paid campaigns across Meta, Google (Search, Shopping, Display), YouTube, Affiliate, and Influencer Boosting
      • Develop weekly, monthly, and quarterly performance plans aligned with business goals
    • Execution & Scaling:
      • Hands-on management of ad accounts with smart segmentation, bidding, creative testing, and budget optimization
      • Own new customer acquisition, repeat conversion, and average order value (AOV) uplift
      • Set up structured A/B tests for creative, landing pages, CTA, and audience cohorts
    • Conversion Rate Optimization (CRO):
      • Collaborate with tech & product to optimize website UX, load speed, and mobile experience
      • Identify drop-offs in the purchase funnel using GA4, Hotjar, and session recordings
      • Drive landing page optimization with high-intent content and performance creatives
    • Analytics & Attribution:
      • Maintain dashboards for key metrics: ROAS, CAC, LTV, Blended vs Channel-wise performance
      • Deep dive into cohort analysis, contribution margin, and retention from paid cohorts
      • Ensure accurate tracking (via GA4, GTM, Pixels, Conversion APIs, UTM hygiene)
    • Creative & Content Alignment:
      • Work with in-house and agency creative teams to brief & validate ad creatives tailored for conversion
      • Test static, video, carousel, and dynamic creatives across channels
      • Innovate with pet-parent centric messaging, emotional triggers, and seasonality

    KPIs:

    • Monthly E-commerce Revenue (from Paid)
    • Blended & Channel-wise ROAS
    • CAC vs LTV ratio
    • Conversion Rate (CVR) on landing pages
    • % Growth in Paid Attributed Orders

    What You'll Need:

    • 3-6 years of hands-on experience in performance marketing for D2C brands
    • Proven ability to manage and scale paid spends - 25L+ monthly
    • Strong analytical ability and comfort with data, attribution, and ROAS math
    • Understanding of Shopify/Shopify Plus, GA4, and automation tools
    • Bonus: Experience in pet care, FMCG, beauty, or health industries
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