Digital Marketing Manager - Chennai, India - The Veshti Company

Description

Summary:

We are seeking a highly skilled and experienced Ads Manager with a strong background in Google ads, Facebook/Meta Ads, marketplace Ads Campaign(Amazon/flipkart/Myntra).

The ideal candidate will be responsible for developing and implementing effective marketing strategies across various platforms, with a focus on driving e-commerce sales and maximizing ROI. The candidate should have a deep understanding of the latest trends in Meta and marketplace advertising, a proven track record of successful campaigns, and a passion for staying ahead of the curve in the ever-evolving digital marketing landscape.

Responsibilities:

1.Strategy Development:

• Develop and execute innovative and data-driven marketing strategies to achieve e-commerce goals.
• Stay abreast of industry trends, algorithm changes, and emerging technologies to ensure the competitiveness of marketing campaigns.

2.Campaign Management:

• Plan, create, and optimize advertising campaigns, including Facebook, Instagram, and Google.
• Monitor and analyze campaign performance across all marketplaces (Amazon/flipkart/Myntra)

3.Audience Targeting:

• Develop and refine customer personas to enhance targeting precision and campaign effectiveness.

4.Budget Management:

• Effectively manage advertising budgets to achieve maximum return on investment.
• Implement cost-effective strategies and optimisations to improve campaign efficiency.

5.Collaboration:

• Work closely with reative team, to align marketing efforts with overall business objectives.
• Work closely with POC of marketplaces and Meta to improve campaigns

6.Testing and Optimisation:

• Conduct A/B testing and other experiments to optimise ad creatives, copy, and targeting.
• Implement continuous improvement strategies based on data-driven insights.

7.Reporting:

• Generate regular reports on campaign performance, providing insights and recommendations for improvement.
• Utilise analytics tools to track and measure the success of campaigns against established KPIs.

Qualifications:

• In-depth knowledge of Meta advertising platforms, tools, and best practices.
• Strong analytical skills with the ability to interpret data and trends using Google Analytics
• 1-5 years of experience in digital advertising, with a focus on paid advertising campaigns on e-commerce marketplaces (Amazon/Flipkart/Myntra).
• Ability to work independently and as part of a team.
• Excellent communication and collaboration skills.
• Experience with A/B testing and optimization techniques.
• Familiarity with ecommerce platforms and the customer journey.
• Certifications in Meta advertising and other relevant digital marketing certifications are a plus.