National Trade Marketing Manager - Gujarat, India - Hector & Streak Consulting Private Limited

Description

Role & responsibilities

· Manage visibility budgets with in the approved budgets parameters to assist in delivery of company's targets.

· Design & timely Roll-out of monthly GT schemes in line with the allotted budget & business

guidelines.

· Make a Track on the spend v/s budgets

· Analyse market trends, consumer behaviour, and competitor activities to identify opportunities for growth.

· Collaborate with retailers to optimize in-store layouts and product placements.

· Conduct market research to understand consumer preferences, industry trends, and competitor activities.

· Analyse sales data and market feedback to evaluate the effectiveness of trade marketing initiatives.

· Develop and manage the trade marketing budget, ensuring cost-effective use of resources

· To track the Competitors & other FMCG activities and suggest inputs accordingly

· Analyse market trends, consumer behaviour, and competitor activities to identify opportunities for BTL engagement.

· Plan, coordinate, and execute BTL campaigns, including events, promotions, activations, and direct marketing initiatives

Qualification

MBA from premier B schools with 6-10 years exp in handling Trade Marketing for General Trade from good FMCG industry only.