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- Execute end-to-end media planning on Meta (Facebook & Instagram), Google Platforms, and other social channels.
- Drive the brand's digital growth strategy for its D2C website, focusing on increasing ROI.
- Analyze and optimize ad campaigns to enhance return on investment.
- Utilize tools like Google Analytics to analyze data on ad spending, revenue, and user behavior.
- Propose and execute experiments to improve marketing creatives and communication.
- Understand and implement effective creative and copy strategies for optimal conversions.
- Proven experience in setting up and utilizing custom/lookalike audiences.
- Minimum of 2 years of experience in digital marketing or performance marketing.
- Preferred experience in the E-commerce industry.
- Expertise in paid and organic social media, including Facebook, Twitter, LinkedIn, and Instagram.
- A/B testing, data analysis, and providing actionable insights backed by data.
- Familiarity with SEO best practices and creative optimization strategies.
- Strong multitasking abilities and deadline-oriented in a fast-paced environment.
- Excellent communication skills for collaborative work across various teams.
- Self-starter attitude with a proactive approach to identifying areas for optimization and growth.
- Bachelor's degree in Marketing, Communications, or a related field.
Performance Marketing Specialist - Jaipur, India - Calista Studio

1 week ago

Description
Job Title: Performance Marketing Specialist
We are seeking a dynamic and skilled individual to join our team as a Performance Marketing Specialist. This role involves creating, implementing, and optimizing various marketing strategies to achieve business objectives and maximize ROI.
Key Responsibilities:
Requirements:
About Us:
Calista Studio is a full-service brand management agency that specializes in integrating internet branding and digital marketing to deliver exceptional services. Our innovative yet grounded approach allows us to tailor transformative solutions to suit our clients' needs.
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