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- Strategize and execute onpage and offpage SEO efforts to enhance organic visibility.
- Monitor, analyze, and report on campaign performance against defined KPIs and ROI goals.
- Optimize campaign performance based on datadriven insights and industry trends.
- Brainstorm innovative growth strategies and conduct experiments to drive continuous improvement.
- Collaborate with crossfunctional teams from conceptualization to execution, ensuring seamless campaign delivery.
- Create and optimize landing pages, collaborating internally to enhance user experience.
- Evaluate the endtoend customer journey and implement conversion rate optimization strategies.
- Strong analytical skills with proficiency in Google Analytics and similar tools for data interpretation.
- Expertise in SEM, SEO, email marketing, social media advertising, paid media, and other digital marketing channels.
- Proven track record of achieving ROI and KPI targets through optimized campaigns.
- Ability to collaborate effectively with crossfunctional teams and drive results.
- Innovative mindset with a penchant for experimentation and continuous improvement.
- Experience in conversion rate optimization and improving the user journey
Manager/Senior Manager - Mumbai, India - iimjobs
Description
Develop, implement, and manage digital marketing initiatives encompassing SEM, email marketing, social media, paid media, affiliates, and display advertising campaigns.
Requirements:
-10-15 years of hands-on experience in digital marketing, with a focus on performance marketing and expertise in managing paid media campaigns.