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15h Left: Performance Marketing Manager - Delhi, India - Teamwork Communications Group

1 month ago

Description
Job Title: Performance Marketing Manager
Company: Teamwork Communications Group
Location: Okhla Phase 2 is not required to be included.
Experience: 4+ years of experience in performance marketing, with a focus on paid digital campaigns, Google Ads, and PPC optimization.
Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across Google Ads, social media platforms, and other digital channels to drive traffic and sales.
- Develop and implement bidding strategies for various campaigns to optimize ad spend and increase ROI, using both manual and automated bidding techniques.
- Continuously monitor, analyze, and optimize campaigns to improve performance and reduce costs, ensuring campaigns achieve targeted KPIs.
- Manage and analyze PPC campaigns using Google Ads and other analytics platforms to drive performance and adjust campaigns based on results.
- Handle campaign budgeting, ensuring efficient use of funds across multiple channels while achieving optimal results.
- Use performance marketing strategies to increase sales and revenue, ensuring measurable and sustained growth.
- Work with KPIs such as CPM, CPR, CPL, and ROI to optimize campaign performance.
- Utilize tools like Excel and Google Sheets (pivot tables, VLOOKUP) to analyze campaign data and provide insights for improvement.
Required Qualifications and Skills:
- At least 4 years of experience in performance marketing, with a focus on paid digital campaigns, Google Ads, and PPC optimization.
- Deep understanding of digital marketing trends, performance metrics, and advertising platforms in the PR, marketing, and advertising sectors.
- Ability to analyse large datasets, draw insights, and make data-driven decisions to optimize campaigns.
- Proficiency with tools like Google Ads, Google Analytics, Excel (pivot tables, VLOOKUP), and other relevant marketing technologies.
- Strong communication skills to collaborate with internal teams, clients, and stakeholders.
- Experience working with KPIs such as CPM, CPR, CPL, and ROI to measure and report on campaign performance.
Preferred Background:
- Previous experience in a performance marketing role within marketing agencies, advertising, or PR industries is a plus.
- Knowledge of social media advertising and influencer marketing strategies.
- Proven track record of working in a collaborative, fast-paced environment to achieve marketing goals.
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