- Thought Leadership & Content Creation:
- Develop and distribute content (e.g., LinkedIn posts, blogs, videos, podcasts) that positions client brands as leaders in their industries.
- Collaborate with agency writers and strategists to co-author whitepapers, articles, or case studies.
- Share insights, data, and opinions on trends relevant to the client's target audience.
- Audience Engagement:
- Leverage your personal platform (LinkedIn, X/Twitter, YouTube, or newsletter) to promote content aligned with client goals.
- Engage in industry conversations to amplify visibility of client-sponsored thought leadership.
- Participate in live webinars, panel discussions, or virtual events as a branded expert.
- Campaign Collaboration:
- Partner with internal teams to understand client objectives and align your content accordingly.
- Collaborate on social amplification strategies, messaging, and performance goals.
- Provide creative input and feedback on campaign direction.
- Analytics & Reporting:
- Track and report on performance of influencer content (e.g., reach, engagement, leads).
- Use feedback to iterate and improve content resonance and audience alignment.
- Established presence in B2B industries (SaaS, tech, fintech, HR, etc.) with an engaged professional audience.
- Strong understanding of B2B buyer personas, trends, and decision-making processes.
- Proven ability to create compelling, insight-driven content across digital formats.
- Excellent communication and storytelling skills.
- Comfortable working with brands and aligning messaging with client values.
- Past collaborations with agencies or B2B brands is a plus.
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Influencer - Mumbai, Kolkata, Delhi - Superstuff
Description
Key Responsibilities:
Qualifications:
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