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    Digital Marketing Executive - Ludhiana, India - Technocrats Horizons Compusoft Pvt Ltd

    Technocrats Horizons Compusoft Pvt Ltd
    Technocrats Horizons Compusoft Pvt Ltd Ludhiana, India

    23 hours ago

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    Description

    Overview:

    The DigitalMarketing Executive plays a crucial role in developing andimplementing digital marketing strategies to promote theorganizations products or services. They are responsible forutilizing various digital platforms to drive brand awareness leadgeneration and customer engagement.

    KeyResponsibilities:

    • Develop and managedigital marketing campaigns
    • Optimize contentfor SEO and oversee SEM campaigns
    • Manage andcreate social media content andadvertising
    • Analyze key metrics and tweakstrategy as needed
    • Create and manage emailmarketing campaigns
    • Identify trends andinsights and optimize spending and performance based on theinsights
    • Brainstorm new and creative growthstrategies
    • Plan and execute all web SEO/SEMmarketing database email social media and display advertisingcampaigns
    • Collaborate with internal teams tocreate landing pages and optimize userexperience
    • Utilize strong analytical ability toevaluate endtoend customer experience across multiple channels andcustomer touchpoints
    • Analyze and report oncustomer acquisition and audiencebehavior
    • Collaborate with agencies and othervendor partners
    • Evaluate emerging technologiesand provide thought leadership and perspective for adoption whereappropriate
    • Contribute to the development ofstrategies for products andservices

    RequiredQualifications:

    • Bachelor s degree inMarketing or relevant field
    • Proven workexperience in digital marketing
    • Demonstrableexperience leading and managing SEO/SEM marketing database emailsocial media and/or display advertisingcampaigns
    • Highly creative with experience inidentifying target audiences and devising digitalcampaigns
    • Experience in optimizing landingpages and user funnels
    • Solid knowledge ofwebsite analytics tools (e.g. Google Analytics NetInsight OmnitureWebTrends)
    • Experience in setting up andoptimizing Google Adwords campaigns
    • Stronganalytical skills and datadriventhinking
    • Uptodate with the latest trends andbest practices in online marketing andmeasurement
    • Excellent written and verbalcommunication skills
    • Ability to work underpressure and meet deadlines
    • Team player with acando attitude
    • Proficiency in MS Office andmarketing software
    • Certification in GoogleAdWords/Analytics is a plus
    • Experience ineCommerce retail or technology industries isdesirable

    seo,sem,socialmedia,analytics,content creation,email marketing,ppc,digitalstrategy

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