Zupee - Creative Director - Gurugram, India - Cashgrail Private Limited

Description

• As the Creative Director, you will lead and review the work of the creative teams for all web, print, and digital marketing collateral.
• Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology.
• Collaborate with the marketing and other departments in developing marketing plans, analyzing results, and identifying opportunities.
• Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies.
• Understanding of

Stay updated with current trends in design, marketing, and consumer behaviour, and the competitor landscape with a specific focus on the Indian market.

• Possess a keen understanding of Indian demographics, cultural nuances, and regional preferences to tailor creative strategies accordingly.
• Exhibits a proactive attitude towards taking ownership of projects and initiatives, particularly during critical phases. Willingness to be handson and actively contribute to creative processes when necessary.
• Build Company's Social Media tonality and churn daily content as per the strategy and Supervise a crossfunctional team of graphic designers, copywriters, socialmedia experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables.
• Prioritize work and resources across engagements, based on short and longterm needs, and develop schedules by collaborating with designers, copywriters, and production artists.
• Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner.
• Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively.
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences.
• Oversee the presentation of final concepts and obtain approvals for 10 years of relevant experience, with seven or more years as a creative director in an agency or corporate setting.
• Experience in creating marketing/advertising campaigns from developing the vision and messaging platform to overseeing production on time and within budget.
• Ability to thrive under pressure while maintaining a collaborative and solutionoriented approach.
• Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.
• Proven ability to develop successful concepts.
• Proficiency in leading a team of diverse, talented creatives.
• Strong creative vision, with an eye on business objectives.