Digital Marketing Executive - Bengaluru, India - CuringBusy

Description

Job Description

This is a remote position.

About Company:

CuringBusy provides quality 1-1 Virtual Assistants to busy entrepreneurs/Business owners, and professionals in order to save their time and stay focused. Having worked with multiple companies before, we understand how businesses can focus on more important tasks by outsourcing other time-killing clerical jobs. Hence CuringBusy Provides Virtual assistants who can perform various general and advanced tasks such as

Project Management, Executive Assistance, Customer Support (Handle emails, Social Media Messages), Google Suite (Gmail, Docs, Drive, etc.), Cold Calling, Scheduling/Calendar management, Basic Photo editing and Video Editing, Hotel/travel planning, Data Entry, Web/Online Research, etc.

Job Role of Digital Marketing Virtual Assistant:

The Digital Marketing Virtual Assistant is responsible for developing, implementing, and managing marketing strategies that promote our products and services across multiple digital channels. This includes creating campaigns and driving digital marketing initiatives on search engine marketing, display advertising, website creation, and optimization, paid social media, email, and mobile marketing. This role will develop the digital marketing plan and coordinate with the sales, product, content, and other teams to ensure the successful execution of the campaigns.

Requirements

• Develop effective digital marketing plans to drive our products/services awareness that aligns with the overall company business needs.
• Manage the Search Engine Marketing (SEM), Display Advertising, Website Optimization & Conversion Rate Optimization efforts.
• Lead paid social media strategies & campaigns (LinkedIn, Facebook & Instagram) and identify opportunities to leverage emerging platforms.
• Manage email campaigns including segmentation strategies & automation pieces.
• Coordinate with vendors on setting up campaigns & corresponding ad tracking setup.
• Provide reporting on the various online performance KPIs such as CTRs, CPMs & CPCs.
• Design, build and maintain our social media presence.
• Design, and manage Social media and digital marketing Advertising campaigns and implement social media strategy to align with business goals.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Collaborate with agencies and other vendor partners.

You are a good fit if you have these Skills:

• Bachelors or masters degree in Digital Marketing.
• Creating and maintaining client relationships.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels.
• Proficient in marketing research and statistical analysis.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and other visual design tools.
• Knowledge of both front-end and back-end languages.
• Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache), and UI/UX design
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Experienced in Website Platforms: WordPress, Wix, Shopify, WooCommerce, PrestaShop, and Squarespace.
• Experience with advertisement tools (e.g., Google Ads, Facebook Ads, Bing Ads, Instagram Ads, Youtube Ads, Youtube Ads, etc.)
• Knowledge of Software like Mailerlite, Mailchimp, Sendinblue, Sender, Hubspot email marketing, Omnisend, Sendpulse, Mailjet, Moosend, etc.

Job timings: Afternoon or Evening Shift( Monday- Friday)

Contract: 1 year (NDA & NCA)

Benefits

• Work from Home Job/Completely Remote.
• Opportunity to grow with a Fast-Growing Startup.
• Exposure to International Clients.