Group Head- Digital Planning - Gurugram, India - Havas Media Network India

Description

Job Description: Group Head - Digital Media Planning

DEPARTMENT: Digital

PRIMARY LOCATION: - Gurgaon

JOB SUMMARY:

1. The role includes responsibility for planning, negotiating and executing digital media plans. The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

KEY RESPONSIBILITIES:

• Creating and presenting strategic digital media plans based on analytics, supported by data
• Developing innovative solutions to continuously position Havas as a cutting-edge source for digital media strategy
• Deploying appropriate technology platforms to find and engage with key target audience segments
• Analysing and reporting results and budget summaries on a regular basis (weekly, monthly, annually)
• Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients)
• Manage and engage with client counterparts and internal account teams for key account assignments
• Negotiate with media publishers
• Identify and propose innovative digital media solutions to clients
• Plan campaign implementation (collaboration with ad operations team), optimization and reporting
• Participate in new business pitches, etc.

PROFILE REQUIREMENTS:

• 7-9 years of relevant work experience
• Post Graduate Degree/ Diploma in Advertising/Marketing/Communication
• Solid understanding of marketing and media planning principles
• Experience using technology to connect with key target audience segment
• Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore