Marketing Manager Real estate - Mumbai, India - Fashion TV India

Description

Job description Role &responsibilitiesBrand Strategy:
Develop and execute a comprehensive brand strategy to establish andenhance the companys brand identity. Conduct market research andanalyze consumer insights to identify target audience brandpositioning and competitive landscape. Define brand guidelines andensure brand consistency across all marketing channels andmaterials.

Marketing Campaigns:
Plan create and implement marketing campaignsthat align with the brand strategy and objectives. Develop campaignconcepts messaging and creative assets. Coordinate with internalteams and external agencies to execute campaigns effectively.
Monitor campaign performance and analyze results to optimize futuremarketingefforts.

Digital Marketing:

Drive the companys digital marketing initiativesincluding website management search engine optimization (SEO)search engine marketing (SEM) social media marketing emailmarketing and content marketing.

Develop strategies to improveonline presence increase website traffic and generate leads.
Stay updated with digital marketing trendsand technologies to identify newopportunities.

Content Development:
Oversee the creation and management ofcompelling and relevant content across various channels andformats. This includes website content blog posts social mediacontent videos infographics and whitepapers. Ensure that contentaligns with the brand voice engages the target audience andsupports marketingobjectives.

Market Research and Analysis:
Conduct market research to understandconsumer behaviors industry trends and competitive landscape.
Analyze market data customer insights and marketing metrics toidentify opportunities and make datadriven marketing decisions.
Monitor market trends and competitors to adapt marketing strategiesaccordingly.

Public Relations:
Manage the companys public relations activitiesto enhance brand reputation and increased media coverage. Developand maintain relationships with media outlets journalists andinfluencers. Create press releases media kits and other PRmaterials. Coordinate media interviews and manage crisiscommunications whennecessary.

Brand Collateral and Materials:
Oversee the development andproduction of brand collateral marketing materials and promotionalitems. This includes brochures sales presentations productpackaging advertising materials and trade show displays. Ensurethat all materials are consistent with the brand identity andeffectively communicate keymessages.

Budget Management:
Develop and manage the marketing budget ensuringefficient allocation of resources and maximizing return oninvestment (ROI). Monitor expenses track marketing spend and reporton budget performance.
Make budget recommendations based onmarketing goals andobjectives.

Team Management:
Lead and manage a team of marketing professionalsincluding graphic designers contentwriters digital marketers andmarketing coordinators. Provide guidance mentorship and support tothe team. Set performance goals conduct performance evaluations andidentify opportunities for skill development.

Collaboration and Crossfunctional Coordination:
Collaborate withcrossfunctional teams such as sales product management andoperations to align marketing strategies with overall businessgoals. Coordinate marketing activities with sales efforts tosupport lead generation and customer acquisition. Foster effectivecommunication and collaboration betweendepartments.


ThanksandRegards
RichaGautam
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