Digital Marketing Specialist - Kolkata, India - RADIANT

    RADIANT
    RADIANT Kolkata, India

    1 week ago

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    Description

    Job Title: Digital Marketing and SEO Expert

    Company: Radiant

    Location: Kolkata

    Salary: 20k to 25k (Negotiable)

    Job Description:

    We are seeking a highly skilled and experienced Digital Marketing and SEO Expert to join our team. The ideal candidate will have a deep understanding of digital marketing strategies, SEO techniques, and the ability to drive organic traffic, improve search engine rankings, and effectively manage social media platforms. This role will be responsible for developing and implementing comprehensive digital marketing campaigns, optimizing our online presence, and ensuring that our website ranks prominently in search engine results pages (SERPs), as well as managing our social media presence and engagement.

    Responsibilities:

    • Develop and execute digital marketing strategies to drive traffic and generate leads.
    • Conduct keyword research and analysis to identify new opportunities for SEO growth.
    • Optimize website content, meta tags, and other on-page elements to improve search engine visibility.
    • Implement technical SEO best practices to enhance website performance and user experience.
    • Monitor and analyze website analytics, SEO performance metrics, and key performance indicators (KPIs).
    • Stay updated on industry trends, algorithm updates, and best practices in digital marketing and SEO.
    • Collaborate with content creators, designers, and developers to ensure SEO best practices are integrated into all digital assets.
    • Manage and maintain social media accounts (e.g., Facebook, Twitter, , Instagram) to increase brand awareness and engagement.
    • Create and curate engaging content for social media posts, including text, images, and videos.
    • Monitor social media channels for mentions, comments, and messages, and respond promptly to inquiries and feedback.
    • Develop and implement social media advertising campaigns to reach target audiences and achieve marketing objectives.
    • Provide regular reporting and insights on social media performance, campaign effectiveness, and optimization opportunities.

    Requirements:

    • Bachelor's degree in Marketing, Communications, or related field.
    • Proven experience as a Digital Marketing and SEO Specialist or similar role.
    • In-depth knowledge of SEO principles, techniques, and tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz).
    • Strong analytical skills and the ability to interpret data to drive actionable insights.
    • Excellent communication and collaboration skills.
    • Up-to-date with the latest trends and best practices in digital marketing, SEO, and social media.
    • Experience with content management systems (e.g., WordPress) and website optimization.
    • Certification in Google Analytics or Google Ads is a plus.