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  • Social Media Marketing Manager - New Delhi - Life & Half

    Life & Half
    Life & Half New Delhi

    3 weeks ago

    Default job background
    Description

    About L&H Brands

    Life & Half is a new-age, full-suite brand strategy and communication agency based in Delhi and Bombay with clients across Bangalore and the USA.

    We position ourselves as strategy for always-on brands and channels of today.

    Our clients include Zomato, Lenskart, Ferns N Petals, P&G, Times of India, Hyatt hotels, and India's hottest D2C brands – Anaar luxury shoes, Lino Luxury linens, Asaya Skincare, Aroma Magic by Blossom Kochhar, Gush Beauty, Isak Fragrances, and many more.

    Job Description

    This role is ideal for freshers with 6 months to 2 years of work experience.

    It combines social media management, brand management, and project management, requiring excellent interpersonal skills.

    This client-facing role brings the 4Cs of strategy to social media content planning.

    If you're passionate about building brands, interacting with consumers, and managing the always-on world of social media, this could be the perfect opportunity for you.

    Be prepared to stay on top of trending topics, even on weekends, and obsess over great content, social media features, and algorithm tweaks.

    Key Responsibilities

    • Create and manage content calendars for the brand's social media platforms
    • QC content, including posts, videos, and stories created by the creative team
    • Monitor social media trends and adjust strategies accordingly
    • Analyze metrics and create performance reports
    • Collaborate with client marketing and internal creative teams
    • Manage community engagement and respond to audience interactions
    • Oversee paid social media campaigns
    • Maintain brand voice and guidelines across platforms

    Functional Key Results

    • Schedule and manage content posting across various platforms
    • Manage Instagram DM community
    • Engage with followers, manage online reputation, and foster community growth
    • Conduct market research, surveys, consumer interviews
    • Be open to shooting and featuring yourself in reels
    • Story reposting and hashtag research

    Strategic Key Results

    • Develop and implement a comprehensive social media strategy aligned with business objectives
    • Conduct audience research to define Ideal Customer Profiles (ICPs) and user personas
    • Identify strategic content pillars to grow the brand recall and brand love
    • Identify the correct content mix for growth – between boosting, influencers, UGC, and hype campaigns
    • Study the competition brands and develop a differentiated strategy that resonates with the consumer
    • Client management – briefing, timely delivery, drafting strategic briefs for communication requirements, set up process for recurring requirements, meetings
    • Develop SOPS – Planning & implementing project checklist per client – to ensure error-free, timely deliveries – timelines, interdependencies between teams & client

    Qualifications

    • Work experience of 6 months to maximum 2 years
    • Skills in Social Media Marketing and Digital Marketing
    • Communication skills with the ability to engage target audiences
    • Experience in developing content strategies for social media
    • Social Media Optimization (SMO) knowledge
    • Strong analytical and problem-solving skills
    • Previous experience in brand marketing is a plus

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Social media marketing manager