Senior Manager – Customer Engagement Team - Mumbai, India - Max Life Insurance Company Limited

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    JOB SUMMARY


    • Customer Engagement

    o Service to Delight


    •Market Conduct -13M & 25M Persistency, FIR and GIR


    • Retention – E2R, Freelook, Surrender, ECS deactivation


    • Revenue Generation

    o Service to Sales

    o Service to Recruitment


    • Business Deliverables - Issuance / WIP management


    • Distribution engagement


    • Building Leadership & People Capability


    • Audit & Compliance

    KEY RESPONSIBILITIES


    • Customer Engagement

     Resolution of customer queries and requests on mail – S2D

     Ensuring quality in processing and responsible for S2D-NPS score

     Reduction in CXO escalation / Service Grievance

     Engaging with customers at the GO & NPS score


    • 13M & 25M Persistency

     Driving 0-60 day collection by calling the customers / sellers

     Driving 0-90 day collection by calling the customers / sellers

    Creating visibility for all stake-holders and having a weekly governance rhythm with the Regional Manager / Office Heads & CET team. Corrective and preventive measures to be implemented to improve persistency


    • Retention

     Engage to retain – Retaining customers with mis-selling complaint

     Freelook – Retaining customers who wish to cancel the policy

     Surrender – Retaining customer who come to surrender the policy

     ECS – Retaining customers who want to deactivate their ECS payment method

    Training and skilling the front-end on how to engage with the customer by using the retention tools and objection handling scripts. Collaborating with the OH to form an effective task team.


    • Revenue Generation – Service to Sales / Recruitment

     Identify training needs of Front end and skill them.

     Coaching and Developing the team to meet their goals

     Always look for opportunity to upsell a customer once retained


    • Business Deliverables

     Enabling the advisors and distribution team on how to manage the WIP on mPro and servicing in mPower

     Traction of Applied to Paid for the region

     Conducting process refreshers and process changes session with the distribution team


    • Distribution Engagement

     Office Visit once a quarter and engaging with the OH

     Creating awareness amongst Advisors – Quality of Business

     Coordination with various stake holders


    • Building Leadership and People Capability

     Structured capability / competency building and succession planning

     Retain top performers

     Generating ideas to improve the process / systems

     Employee engagement

     Driving key initiatives and projects in the region


    • Audit & Compliance

     Ensuring regulatory and statutory compliance

     Zero dilution in the process adherence

    Measures of Success

    S2D NPS Scores > 75

    S2D Simple query TAT in 1 day– 90%

    Reduction in CXO escalation by 50%

    NPS Scores > 90%

    Customer Engagement >60%

    13M Persistency >87%

    25M Persistency > 85%

    Engage to Retain > 50%

    Freelook retention > 40%

    Surrender retention > 70%

    ECS retention > 40%

    S2S, S2R – 100%

    Applied to Paid >90%

    Key Goal (Business)

    • relationship with customers thru S2D
    • customer retention and Persistency
    • Business and recruitment target for the region.
    • engagement
    • training needs of Front end and skilling them.

    Key Relationships (Internal /External)

    Collaboration with Zonal / Regional / CET

    Collaboration with Distribution Team

    Key competencies/skills required

    • have minimum 8-12 years of experience of which at least 3 years should have been spent in Operations and / or Customer Service
    • analyzing data using statistical techniques for trends
    • and Implement databases, data collection systems, data analytics, and other strategies that optimize statistical efficiency and quality. Good presentation skills