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  • Performance Marketing Manager - Jaipur, India - Jaipur Rugs

    Jaipur Rugs
    Jaipur Rugs Jaipur, India

    3 weeks ago

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    Description

    Job Description

    We are seeking a Paid Marketing Specialist with substantial experience in SEM on Google and Facebook platforms.

    About Us

    J Rugs, a leader in the global rug industry, combines traditional craftsmanship with contemporary designs, making our products a symbol of quality and innovation. Our commitment to sustainability and social empowerment has established us as a brand that not only decorates homes but also enriches lives.

    Position Overview

    The ideal candidate should have a minimum of 4 years of direct experience in the eCommerce industry or 5-6 years of performance marketing experience within an advertising agency. The candidate should demonstrate a strong track record in executing and optimizing paid advertising campaigns to drive sales and ROI.

    Key Responsibilities

    • Design and execute SEM campaigns on Google Ads and Facebook Ads Manager, aiming to meet and exceed eCommerce sales targets.
    • Conduct advanced research on keywords, audience targeting, and competitive landscape to optimize campaign performance.
    • Utilize analytical tools to monitor campaign results, adjusting strategies based on data insights to maximize effectiveness and efficiency.
    • Work closely with the marketing and eCommerce teams to ensure seamless integration of SEM strategies with broader marketing objectives and eCommerce goals.
    • Stay updated with the latest trends and best practices in SEM, performance marketing, and the eCommerce industry to continually refine and improve campaign strategies.
    • Generate comprehensive reports on campaign performance, providing insights and recommendations to the marketing team and senior management.

    Qualifications

    • Bachelor's degree in Marketing, Business, or a related field.
    • At least 3 years of experience in SEM specifically within the eCommerce sector, or 3-4 years of experience in performance marketing within an ad agency, with a proven ability to drive sales and achieve strong ROI.
    • Expertise in Google Ads and Facebook Ads Manager, along with proficiency in analytics platforms such as Google Analytics.
    • Exceptional analytical skills, with the ability to derive meaningful insights from complex data sets.
    • Strong communication skills, capable of effectively collaborating with cross-functional teams and managing multiple projects.
    • Creative and strategic thinking abilities, with a keen eye for identifying growth opportunities and optimizing marketing spends.

    Why Join Us

    • Opportunity to work with a globally renowned brand that values tradition, innovation, and social responsibility.
    • Engage in impactful work that supports artisan communities and promotes sustainable practices.
    • Collaborate with a team of passionate professionals in a creative and supportive environment.
    • Competitive compensation, including a comprehensive benefits package, reflecting the experience and expertise you bring to our team.

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