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- 5+ years in a category management. B2B experience is a plus.
- Previous experience in a Marketplaces is key.
- A confident, selfstarter, team player with drive, enthusiasm and excellent interpersonal, communication and negotiation skills
- Ability to think deeply through scenarios & offerings
Associate Director - New Delhi, India - Bijnis
Description
We are looking for a Category Marketing Experts to join our team at Bijnis who will be responsible for the growth of the company.
Responsibilities:
1) Develop a plan that ensures widest range of catalog based on consumer segment insights, regional requirements, marketplace knowledge, and competitive data (both online and offline retail)
2) Be responsible for GMV, Conversion and Basket Size. He/she will own Conversion KPI of the App, should be able to solve for Discovery of the user also.
3) Well versed with applying segmentation to generate higher conversion via app
4) Optimizing the all channels to deliver the best ROI while ensuring targets are met.
5) Periodic reporting to management on performance of campaigns
6) Gathering insights into campaigns and consumer behavior and implementing the learnings
7) Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI.
8) Should be aware of DAU/MAU ratio.
9) Be able to operate within fuzziness and a state of "flux" - we truly are quite dynamic at our workplace & Work closely with the internal stakeholders such as Product, Finance, Category Planning, and external stakeholders such as courier companies and payment Strong leadership abilities, strong customer orientation.