Digital Marketing Specialist - Pune, India - Futurism Technologies, INC.

Description

Job Location: Futurism House, Survey No. 105, Opp. Sadanand Resort, Mumbai-Bengaluru Bypass Highway, Baner, Pune, Maharashtra work from office)

Shift Timing: 11 AM to 8 PM, Monday to Friday

Experience: 3-8 Years

Qualifications: Any bachelor's degree.

Job Role: Digital Marketing SEO/PPC Specialist.

Job Description

• Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients.
• Craft and manage PPC campaigns in Google Ads, Microsoft Advertising, , Facebook and Twitter, and ABM platforms.
• Define content development, syndication, distribution, and link-building strategies.
• Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices.
• Analyze and translate data from web analytics into actionable plans.
• Advise clients on SEO best practices.
• Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.
• Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients' overall digital marketing goals and plans.
• Build and optimize powerful B2B campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries.
• Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
• Manage digital advertising budget and spend, including bid management.
• Execute bid changes based on pacing and performance.
• Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
• Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
• Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.
• Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful.
• Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals.
• Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients' digital ecosystems.
• Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects.
• Ensure alignment between paid search and organic search strategies.
• Advise on content types, topics, and keywords to explore to maximize clients' search rankings.
• Provide training to others in the organization on issues important to SEO.
• Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.
• Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members.
• Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team.
• Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team members.

Preferred Candidates: Immediate joiners/15-30 days' notice period.

Interested Candidates can Apply on Job Post or mail Your resume at