Content Writer - Vadodara, India - Collabera

    Collabera
    Collabera Vadodara, India

    1 week ago

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    Description

    Designation- Content Writer

    Experience-2-3 years

    Location- Vadodara

    Working days- 5 Days (Mon- Fri)

    Shift Timing: 4 pm to 1 am IST

    About the Role:

    The Content Writer will be a vital marketing team member responsible for developing and executing a comprehensive social media strategy to achieve brand awareness, audience engagement, and marketing goals. This role combines content creation skills with social media expertise to craft compelling stories and messages that resonate with the target audience across various platforms.

    Responsibilities:

    • Develop and execute a social media strategy aligned with the overall marketing goals for Collabera GTC and Collabera LLC.
    • Create high-quality, engaging content (written, visual, and video) for social media platforms like Facebook, Instagram, and Circle on a timely basis.
    • Manage and maintain the company's social media profiles, ensuring consistent branding and messaging, reply and moderate incoming messages.
    • Schedule and publish content regularly, adhering to each platform's best practices, including Website and Chatbot/emailer platform.
    • Monitor social media conversations and respond to comments and messages promptly and professionally.
    • Analyze social media data and identify trends to inform content strategy and optimize performance.
    • Collaborate with other marketing team members on content creation, campaigns, and promotions.
    • Stay up-to-date on the latest social media trends and best practices.

    Qualifications:

    • Bachelor's degree in Marketing, Communications, or a related field (preferred).
    • 2+ years of experience in social media marketing or content creation.
    • Strong understanding of social media platforms and their audiences.
    • Excellent writing and editing skills with the ability to create compelling and engaging content.
    • Proficient in social media scheduling and analytics tools (Grammarly, Canva, HubSpot, Meta Suite, Mail Chimp, WhatsApp Chatbot).
    • Data-driven approach with a focus on measuring and analyzing results.