Performance Marketing Executive - Thane, India - WhyNot Advertising

Description

Job Title: Performance Marketing Executive

Job Description:

Overview:

As a Performance Marketing Executive, you will be an integral part of our marketing team, responsible for driving efficient customer acquisition and revenue growth through various digital channels. This role requires a blend of analytical skills, creative thinking, and a deep understanding of digital marketing platforms.

Key Responsibilities:

Campaign Management:

• Plan, execute, and optimize performance marketing campaigns across channels such as Google Ads, Facebook Ads, Instagram, Twitter, , and other relevant platforms.
• Monitor campaign performance metrics including ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPA (Cost per Acquisition), and conversion rates.
• Conduct A/B tests to improve campaign performance and drive continuous optimization.

Analytics and Reporting:

• Analyze data to identify trends, insights, and opportunities for optimization.
• Prepare regular reports on campaign performance and present findings to the marketing team.
• Utilize analytics tools such as Google Analytics, Facebook Insights, and others to track and measure campaign effectiveness.

Audience Targeting and Segmentation:

• Identify target audiences based on market segmentation and buyer personas.
• Develop strategies to reach and engage with target audiences effectively.
• Utilize audience targeting features on digital advertising platforms to optimize campaign reach and relevance.

Budget Management:

• Manage advertising budgets effectively to achieve maximum ROI.
• Monitor spending, adjust budgets as necessary, and ensure campaigns stay within budget constraints.

Collaboration and Communication:

• Work closely with other members of the marketing team to align performance marketing efforts with overall marketing objectives.
• Collaborate with creative teams to develop ad creatives and landing pages optimized for performance.
• Communicate regularly with external partners such as advertising agencies or media vendors.