- Collaborate with the accounting and finance team to understand our unique value proposition and client personas.
- Develop content calendars aligned with our overall marketing strategy, focusing on the specific needs of businesses seeking accounting and finance guidance.
- Utilize SEO best practices to optimize website content and social media posts for relevant search terms.
- Assist with video strategy development and ideation focused on accounting and finance topics.
- Participate in video recording and editing of informative and engaging videos related to our services.
- Upload and optimize videos for YouTube, Facebook, and .
- Develop and manage content calendars for various social media platforms (Facebook, Instagram, ).
- Curate and repurpose bulk content for each platform's specific requirements, ensuring the content resonates with our target audience in the accounting and finance space (using Canva or similar tools).
- Schedule and post engaging content across social media channels, showcasing our expertise in accounting and finance strategy.
- Craft compelling email newsletters for existing and new customers using HubSpot or similar platforms.
- Develop and manage targeted email marketing campaigns to nurture leads and educate potential clients on the benefits of our accounting and finance strategy services.
- Utilize AI content creation tools to enhance marketing materials.
- Assist the accounting & Finance team with operational tasks .
- Develop and implement a new customer onboarding journey.
- Degree in Marketing, with 2-3 years of marketing experience.
- Proven experience in developing and executing data-driven marketing strategies.
- Strong understanding of AI marketing tools and their applications.
- Excellent analytical and problem-solving skills.
- Exceptional written and verbal communication skills in English.
- Ability to work independently and manage multiple priorities effectively.
- Strong cultural awareness and ability to collaborate effectively with a team in a different time zone (Australian business hours).
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced and dynamic environment.
- Be at the forefront of AI-powered marketing strategies.
- Contribute to the growth of a leading financial services provider.
- This is a full-time, office-based position located in Bengaluru, India
- Start time is 6:00 AM IST to align with Australian business hours
- Strong communication skills are essential for this role
- Salary Package 5 LPA to 7LPA
Marketing Content Specialist - Bengaluru, India - Life Beyond Numbers
Description
About Us
We are a provider of accounting, finance, and life insurance services based in Melbourne, Australia. We are seeking a talented and results-oriented Marketing Strategist with operations co-ordination experience. Knowledge in leveraging AI will make your application stand out to join our growing team in Bengaluru, India.
The Role
In this exciting role, you will play a key part in developing and implementing data-driven marketing strategies that drive growth across our accounting, finance, and life insurance businesses. You will utilize your expertise in AI marketing tools to gain valuable customer insights, personalize campaigns, and optimize performance for maximum impact.
Responsibilities:
Content Strategy & Development:
Video Marketing:
Social Media Marketing: (Partially adjusted)
Email Marketing: (Partially adjusted)
Additional Responsibilities: (Same as before)
Qualifications:
Benefits
Additional Information
To Apply
Please submit your resume and cover letter outlining your relevant experience and qualifications.
● Marketing tools: Hubspot, Hootsuite, Mailchimp, Google Analytics, Google Search Console, Google Adwords, GTM, , Facebook, Instagram, Twitter, WordPress, Wix, AI marketing tools, SEMrush Etc.
● Written communication: wrote high-quality reports using quantitative and qualitative data for internal and external audiences.
● Oral communication: present findings and strategies to audiences