- Drive implementation of the overall Bank strategy at branch level (asset and liability, marketing, sales, operations) in consultation with the Cluster Head.
- Develop and implement branch specific marketing & communication strategies to build Bank brand and to achieve branch targets.
- Owner of Branch P&L, Cascade the branch scorecard to branch and sales employees to achievement of targets.
- Develop and ensure adherence to the operating budget for the branch in line with the corporate and regional budget.
- Generate sales through assets, liability and other banking products as well as TPP.
- Monitor on a regular basis the actual achievement of sales targets vis-à-vis plans for the branch; take necessary action to minimize deviations, if any.
- Build and manage effective customer relationship with key customers tagged to him/her; enable superior customer service to them; Advise them on making robust investment and financial decisions.
- Reduce customer dormancy and customer attrition.
- Ensure branch target achievement through effective upselling and cross selling.
- Develop the business prospects in the branch vicinity by scouting for avenues to expand overall branch book, both assets & liability portfolio qualitatively & quantitatively.
Branch Manager - Shivamogga, India - Waytogo Consultants
