White Gold - Bangalore, India - iimjobs

    iimjobs
    iimjobs Bangalore, India

    3 weeks ago

    Iimjobs background
    Full time
    Description
    White Gold is a technology-driven company. We are innovative and we make use of advanced technology to better serve our customers.

    We are a leading player in the gold bullion industry, committed to delivering exceptional value and service to our clients.

    With a focus on integrity, innovation, and customer satisfaction, we have established ourselves as a trusted name in the market.

    As we continue to expand, we are seeking a dynamic and experienced Marketing Head to join our team and drive our marketing initiatives to new heights.


    Key Responsibilities:

    Develop and Execute Marketing Strategy:

    • Formulate comprehensive marketing strategies aligned with the company's overall objectives.
    • Drive brand awareness, customer acquisition, and retention through innovative and effective marketing campaigns.

    Market Research and Analysis:

    • Conduct indepth market research to identify trends, opportunities, and potential threats in the gold bullion industry.
    • Analyze competitor activities and market dynamics to stay ahead in the market.

    Brand Management:

    • Oversee the development and maintenance of a strong and consistent brand image.
    • Ensure brand guidelines are adhered to across all marketing materials and communication channels.

    Digital Marketing:

    • Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and other online channels.
    • Develop and implement digital campaigns to drive online engagement and sales.

    Content Development:

    • Collaborate with content creators to develop compelling and informative content for various marketing channels.
    • Ensure content aligns with brand messaging and resonates with the target audience.

    Offline Campaign Management:

    • Plan and execute events, trade shows, and sponsorship to enhance brand visibility and generate leads.
    • Evaluate the success of events and recommend improvements for future initiatives.

    Team Management:

    • Manage and lead a highperforming marketing team, providing guidance, coaching, and professional development.
    • Foster a collaborative and innovative team culture.

    Budget Management:

    • Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve maximum ROI.
    • Monitor and report on the effectiveness of marketing initiatives