Performance Marketing Manager - New Delhi, India - PinnacleU HR

Description

Job Title: Performance Marketing Lead

Jhandewalan, Delhi(US Shift)

Problem Statement

Communicating our message effectively to the users via the right digital channels.

Responsibilities

● Build and deploy ads through paid channels at the direction of the campaign manager

● Own and perform diligent and detail-oriented QA throughout the entire campaign process, with an emphasis on campaign tracking and Google Analytics setup

● Support campaigns through traffic management that includes setup and implementation, testing, quality assurance, deployment, delivery, and optimization of ad campaigns

● Extract data and insights from the entire lifecycle of digital campaigns that include but are not limited to Display, Social, SEM, Programmatic, Native, etc

● Partner with internal teams to ensure all ad products are thoroughly vetted for operational use

● Support channel managers directly with clear communication and delivery workflows that ensure transparency into deliverable timelines and potential delays.

● Troubleshoot technical issues, including malfunctioning tags, ad creative, click-through URLs, and landing pages, etc. and correct problems with client advertising campaigns

● Proactively seek out new tools and opportunities to improve our advertising efforts

● Participate in or facilitate special marketing projects as required

Requirements

● 3+ years of experience with Programmatic Ad Planning, Execution & Analysis

●Experience with App first businesses will be an advantage (travel, transportation/commute & e-commerce Exp)

● High affinity for people who've worked on targeting US customers.

● You should possess knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Appsflyer, Firebase, etc.)

● Hands-on experience with DV360, Google Adwords, Facebook Ads, Programmatic, Contextual Ads, Native Advertising & affiliates.

● Deep understanding of Google & Facebook paid to advertise. Knowledge of SEO will give you a competitive advantage.

● Have proven experience in managing B2C campaigns.

● Hands-on experience in managing the marketing budget at scale along with the business objectives & KPIs like CPA, CPI, CPM, CAC/LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc.

● Exceptional project management and communications skills are essential to collaborating with a remote team.

● Strong process orientation & documentation ethic. Strong analytical skills.

● Growth mindset and willingness to learn.

● Must have experience with Outbrain, Taboola & Other third-party networks

Potential Growth Paths

● Performance Marketing Manager

● Campaign Manager

● Customer Marketing Manager

● Content Marketing Manager

Maximum Budget: 10-15 LPA

Working Days: Monday- Friday