Manager - Digital Marketing For Consumer Healthcare Business - Mumbai - confidential

    confidential
    confidential Mumbai

    20 hours ago

    Full time
    Description

    Job description

    Job Role:

    - Plan and execute digital campaigns with media agency for the brands in the portfolio

    - Lead and execute strategies on content generation/posts/ blogs/ search copies for the brand with digital agency

    - Develop & execute targeted search, display, social, mobile, performance marketing, pay-per-click, influencer led campaigns etc.

    - Monitoring & reporting on the performance of all digital marketing campaigns KPIs to measure digital campaign effectiveness

    - Work closely with brand managers on understanding brand priorities and key challenges and propose media led interventions

    - Lead and work with Digital Media agency/ Social media agencies and agencies related to websites or social assets on multiple aspects related to planning and execution

    - Drive insights through tools on brand related KPI

    - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

    Eligibility:

    - Overall experience of 5+ years in digital marketing

    - Previous experience in developing and managing digital campaigns and projects in pharmaceutical or consumer health will be a plus.

    - Digital media agency experience will be a plus

    - Good and effective interpersonal skills and written and verbal communication


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